Gwyneth Paltrow Fronts Hugo Boss Campaign

 

The 39-year-old actress has been named the face of Hugo Boss’ new Boss Black fragrance. Gwyneth said: ”[Hugo Boss] came to me and approached me with the idea of the Boss woman, a very delicate balance of someone who’s hard working and focused but also soft and feminine at the same time. (…) I like that approach very much. I’m a very hardworking woman, I’m a very loving mother, I’m a wife, I do a lot of different things and I think that the blend of femininity and strength is what really drew me to the [fragrance].’

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