The Macallan Whisky commissions photographer Annie Leibovitz

 

The Macallan, the luxury single malt whisky, has commissioned the world’s most famous photographer, Annie Leibovitz for the third edition of its award-winning Masters of Photography series. The advertising campaign entitled ‘The Last Word’ sees Leibovitz bring to life the essence of the brand through her unique photographer’s eye, with Scottish actor Kevin McKidd as the subject. Annie Leibovitz Edition comprises 1000 limited edition bottles, of which there are four different versions. Each bottle contains one of four unique single malts, crafted to reflect the mood of the signed Annie Leibovitz print that it is paired with. “I am the first colour photographer chosen by The Macallan for its Master of Photography series, prior to this I hadn’t realised how complicated and deep the distilling process is. That warmth and richness is what I tried to bring to the photographs. Kevin McKidd drove the imagery. Where Kevin comes from and his rugged good looks are what the photographs are all about. It wasn’t casting, it’s authentic” comments Annie Leibovitz.

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