OMG Awesome ’90s Shoes Alert! Shellys London Is Back—and Now Available in the USA

Growing up in New York City as a shoe-obsessed teenager in the early ’90s meant that I whiled away countless afternoons trawling the shoe stores that used to line 8th Street, spent all my allowance money on Doc Martens and NaNa boots, and tirelessly begged my parents to take me to England, home of the ultra-iconic footwear mecca Shellys London—a destination I’d obsessed over for years after first reading about it in Sassy.

Shellys London “Tauchman” platforms, $110 at

On the rare transatlantic jaunt—preferably in January or July, sale season!—I’d load up on clunky mega-platform OTT riffs on classic penny loafers, lug-sole steel-toe fashion-forward combat boots, and anything black, white, or oxblood-red that looked appropriately kick-arse.

Shellys London “Misska” boots, $120 at

And though I eventually got older and outgrew my avowal to wear only shoes with warzone-resistant soles, and even though, over the years, the iconic Shellys flagship on Oxford Street had evolved/devolved into a pretty standard trend-driven sparkle-platform High Street store, it broke my heart when the brand packed it in a few years ago.


But guess what: Shellys London is back! And this week, it’s relaunching around the world in partnership with Aldo. That means that even if you didn’t get a chance to shop Shellys in the ’90s, you can score a slice of that iconic London-girl style stateside, from retailers such as, Macy’s, and Nordstrom!

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