Brit Rhythm – Burberry

Brit Rhythm, the new fragrance for men from Burberry created by Christopher Bailey (Burberry’s chief creative officer),  is all about bringing to life the British fashion brand’s inherent connection to music. Bailey said: “Sexy and provocative, Brit Rhythm is inspired by the exhilaration and adrenaline of live music and the electric energy of the crowd”. The fragrance will be accompanied by a capsule ready-to-wear and bag collection. In celebration of the fragrance’s debut, the brand will be hosting three rock shows at surprise venues in London, New York and Singapore.

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