British style icon Alexa Chung is going to launch her own clothing label. “Yes, I’m definitely going to do that. I’m looking into it right now. I’ve got nothing to lose, it’s a bit of fun. In this current era of celebrity no one believes you actually design the stuff anyway, even though I sketch everything myself. So if it sucks I can say I had nothing to do with it, and if it’s really good I can say ‘Here are the drawings, it’s all my own work!’” Chung said.