Henry Holland designed his first full underwear collection. ‘House of Holland Neon’ will be on sale in luxury department store Selfridges and consists of a range of bras, knickers and babydolls in ultra violet and eye popping colours. “I wanted our first full underwear collection to be loud and proud,” the designer told to Vogue.co.uk. “The neon adds a great flash of colour when worn to be seen with low-cut summer pieces, and it also glows in the dark – what more could you want?”. The designer collaborated with photographer Ben Weller to shoot the campaign imagery for the collection.