Burberry has opened its largest ever London store on Regent Street.

 

Christopher Bailey, Burberry chief creative officer, said: “Burberry Regent Street is one of the most architecturally and culturally significant projects we have undertaken,” […] “In renovating this iconic London building we have worked with some of the UK’s finest craftsmen to restore a wealth of historic features, at the same time as pushing the boundaries of digital technology. The result is a space defined by contrasts: at once imposing and intimate, its juxtaposition of craft and innovation is designed to delight, surprise and entertain. It is a reflection of how we approach everything at Burberry – revealing the different layers of the brand’s heritage within a modern context, and forever celebrating design and expert craftsmanship.”

(Photo: Vogue)

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