Benetton opens gallery pop-up store in SoHo (NY)

The collection and exhibits are inspired by 12 hues that pop against the walls of what was once a garage space at 135 Crosby Street. The brand transformed a 2,200 square-foot former garage space attached to a BP gas station with an innovative art/design installation, including highlights from the Fall-Winter 2012 collection. The space fuses art and commerce through the creative lens of the brand’s colorful, fashion knitwear. The store opening September 6 and will have its doors open till December 2012.

Tags from the story
Written By
More from Liliana

Armani Jeans ad campaign making of

  Backstage Sean and Bambi get ready to take the stage as...
Read More

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.