The world’s first square wine bottle

California producer Truett-Hurst has launched the world’s first range of wines in square bottles and available in three varieties: Russian River Valley Chardonnay, Paso Robles Cabernet and a red blend.

california-square-wine-bottles

According to Truett-Hurt winemaker Virginia Marie Lambrix, introducing an alternative package is tricky. ‘The wine inside has to over-deliver and create a memorable impression for the consumer.’ The wines are  available at Total Wine & More.

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