Pro Infirmis «Because who is perfect?»

Pro Infirmis, a Swiss organisation for people with disabilities, wanted to raise awareness that no one has a perfect body. The mannequins were eliciting astonished looks from passers-by on Zurich’s Bahnhofstrasse. Entitled “Because who is perfect? Get closer.”, it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film. For the campaign, the European organisation for the disabled had worked with individuals such as Jasmine Rechsteiner, a Miss Handicap winner who has spine malformations (scoliosis), and Erwin Aljukić, an actor with brittle bone disease. Other models include radio host and film critic Alex Oberholzer, athlete Urs Kolly, and blogger Nadja Schmid.


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