Tamara Mellon celebrated the the launch of her first collection with the short film starring none other than Karlie Kloss entitled “High Heels and Sharp Knives.” With the launch of her very first collection in her new eponymous brand, Mellon drew inspiration from Guy Bourdin’s photography.
Mellon explained to Bloomberg: “We’re living in a world where women want to buy now wear now. They don’t want to look at shows and then have products in stores six months later.”. “The business plan is obviously huge growth online, but then also my own retail, because that way you really control your own business. You know, it’s very prestigious to be in the department stores that I am starting with but you really want to control your own business.”.
More info: tamaramellon.com