Rihanna For Balmain

RIHANNA is the new face of Balmain. Shot by Inez van Lamsweerde and Vinoodh Matadin and styled by Mel Ottenberg, the images were captured last month in New York City, and will make their global debut in January 2014.

Rihanna_Balmain4“Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign,” Rousteing said in a press release. “In front of the camera, she makes you feel like she is the only girl in the world.”

“In front of the camera, she makes you feel like she is the only girl in the world.” Creative director Olivier Rousteing couldn’t find better lyrics to describe the new face of Balmain.

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