PITTI UOMO No. 85 Florence, Fortezza da Basso, 7-10 January 2014

Pitti Uomo is a contemporary global lifestyle

www.pittimmagine.com

Pitti Uomo 85 interprets contemporary menswear and with each edition it redraws the map of the fair, focusing on the products and looks that are leading today’s markets. From the excellence of  Made in Italy to the edgiest fashion research, from special projects produced by the world’s leading designers to previews of women’s collection, to support for young talents: fashions find their most complete, innovative and market-oriented showcase in Florence. And now, the Fortezza da Basso is the outstanding stage for the women’s collections, showcased in the area of the fair and protagonist at Pitti W, in the Arena Strozzi, that are shifting towards closer synergy with the Pitti Uomo sections presenting the most cutting-edge looks. All this in a setting that welcomes visitors with its unique atmosphere of business, culture, pleasure and entertainment and guides them through the myriad links that connect fashion, art, sports, design and music.

There will be over 1030 brands at Pitti Uomo, plus the 70 women’s collections at Pitti W. With a determined focus on internationality – confirmed by foreign participation – 40% of the exhibitors at this edition come from over 30 countries – and by the buyers who make up the Pitti Uomo community – over 30,000 visitors representing the world’s major large and small retailers attended the last winter edition of the fair.

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