Fondazione Pitti Discovery presents SuperDuper Hats and Casamadre: the winners of Who is on Next? Uomo 2013 as the special guests of Pitti Uomo 85
On the occasion of Pitti Uomo 85, the Fondazione Pitti Discovery proudly presents SuperDuper Hats and Casamadre. The winners of WHO IS ON NEXT? UOMO 2013 will star in two site-specific performances featuring the international premiere showings of their men’s accessory collections for the 2014-2015 fall/winter season.
Over the past several seasons, the Fondazione Pitti Discovery has been committed to creating opportunities for new fashion talents and for those who work with fashion’s materials combining them with other artistic and aesthetic experiences.
“The special event we are working on”, say SuperDuper Hats, “is a performance that will launch the second leg of our journey that consider the hat as the means for presenting instinctive research on freedom”.
And, from Casamadre we learn that “The most magical version of the circus will be the inspiration for this collection and it will be part of our event to convey the meaning of our world and our atmosphere. It’s going to be very special, so we won’t say anything…just come and see it!”.
The WHO IS ON NEXT? UOMO judging panel explained:
“Accessories are the winners of the fifth edition of Who is On Next, the competition for new talents in men’s fashions. The judging panel declared a tie, choosing the hats by SuperDuper Hats and shoes by Casamadre, two brands that share the ability of knowing how to combine memory and tradition with new and contemporary details. It is respect for craft production that distinguishes the three Super Duper Hats designers who learned how to make hats with their own hands, and the sense of belonging that is the foundation of Casamadre, whose latest collection is inspired by the ancient circus, combined with undeniable creativity, freshness and open-mindedness, are the reasons that prompted the judges to choose these two emerging brands”.
SuperDuper Hats, the “child” of Matteo Gioli, Ilaria and Veronica Cornacchini was born in 2010. Each SuperDuper is the fruit of “ideas of the moment” combined with traditional workmanship, almost lost because of mass-produced goods.
Every SuperDuper hat is completely handmade thanks to several hours of work with the aim to transform a high quality raw material in a real handcrafted product. SuperDuper Hats treasured past know how to design with constant research a complete unusual and contemporary product.
Traditions, roots and research are the leitmotifs of the brand established in 2011 by two young Italian designers, Alessia Crea and David Parisi. Casa & Madre – house and mother – two words, two reference points and a single concept with a strong sense of belonging. Casamadre is a brand influenced by contaminations from art, travel and the people the two talents meet in their lives. Linearity and clean shapes are their signature marks, presented with a strong identity and a touch of irony, as they skillfully mix textures, materials, colors – and craft skills. The glam and gypsy contaminations give their shoes – for men and women – a unique “über accessory” appeal www.icasamadre.com