Wala-Lab SS 2014

Amsterdam Fashion Tv discovered the brand Wàla – Wearable Action Lab. Wala-Lab creates multifunctional outfits and accessories, which allow the wearer to reinvent themselves and emphasize the fun aspect of dressing. Wàla plays on the idea that getting dressed is not just a matter of appearance but a real alchemy between dynamism, functionality and style.

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THE BRAND

The acceleration of the pace of life and the changing relationship with space and the city, requires a rethinking of everyday objects, a review of their concept against a world in permanent motion, their adaptation to changing gestures, to bodies that occupy the space differently.
The Wala –Weareable Action Lab – created by Giorgia Felicianon in 2012, stems from a need to respond to the above changes, to marry the world of fashion and industrial design.
Wàla Lab’s creations are firmly positioned in the field of multifunctionality, interactivity, composite functions and transformation, therefore highlighting the fun aspects of wearing clothes. Here’s how a dress transforms into a suit, a hood into a jacket, a skirt, a vest and plays onto the wearer curiosity; creating an element of surprise in every day’s clothing
The attention to detail, the materials used, and the products’ packaging; all aim to support the professionalism and innovative aspect of the made in Italy.
Wàla-Lab invents new ways of interpreting both getting dressed and shopping; in a space between function and communication, which allows the wearer to meet the constant changing around her.

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Source/More info: http://www.wala-lab.com

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