Pitti Immagine Uomo reaches 21 thousand share of momentum buyers
Pitti Uomo 85: PRELIMINARY DATA OF CLOSURE
Even a successful edition , full of energy, creativity and business for the salon Italian international fashion
” Everything suggests that the total number of registered buyers at Pitti Uomo exceed the result of last January – says Raffaello Napoleone, CEO of Pitti Immagine – and that means a figure around 21,000 visitors, with almost 30,000 visitors in total. It also started to increase attendance from Italy: we could not hope for better, we are very happy and full of enthusiasm for the next June. ”
Since the inauguration in the Palazzo Vecchio to finish at all events fashion made in special places of the city, Pitti Immagine Uomo 85 (Florence , January 7 to 10 in 2014) took place in an atmosphere full of energy. The more than one thousand one hundred brands that have exhibited their collections Autumn-Winter 2014/15 at the Fortezza da Basso confirmed a great attitude to research and product innovation. Stylistic quality and manufacturing of the best Italian and foreign brands , has been joined by a proposal for a varied and contemporary fashion by new brands and young designers selected through careful scouting activities .
” Among the exhibitors of the show and the characters of special events – continued Napoleon – we recorded the desire to grow , consolidate existing markets and capture new and emerging ones , are present here with many buyers. We also noticed a team effort between business and the most advanced distribution to meet the consumers , their needs and desires – many different and how different our world is more and more extensive – but also to their difficulties . ”
The record turnout of buyers is therefore an increase in the total figure compared to last January , and there’s even an unexpected recovery on the Italian front ( approximately 13,000 individuals) , which even expected to grow by almost 4% . A sign that the pendulum of confidence is also changing us?
The exterior is confirmed on the excellent values of 2013 : the final prediction is expected to exceed the 7,800 admissions. Head for numbers in Japan, Germany , Britain, Russia, France, Spain, Turkey and so on. Two quotes must: the first for the increase in buyers from the U.S., the key market for prestige and as a global benchmark , and the second for the increase of sales outlets in Korea, the new great frontier Asian (though not the only , of course) .
But it is to point out , finally, the origin of foreign buyers : these countries are now more than 120 nations and are only a few years ago would have been unthinkable to see in an international exhibition of fashion quality : from Central and Far East Asia , from throughout the Middle East , Oceania , South and Central America , Africa .