Nike designers have created a new Spring/Summer 2014 collection of leggings in collaboration with the Japanese artist Yuko Kanatani.
“At the beginning of the project, needing to match my drawings to a moving body was quite a hurdle,” Yuko says. “But it was also very inspiring and interesting to have outside direction and try something new.”
“Performance is typically achieved through science,” Yuko says. “But mood impacts performance as well, and since visuals influence one’s mood, I looked to create colorful and cheerful artwork. I wanted to lift the spirits, and thus the performance, of those wearing the tights.”
The NTM-Magical Kaleidoscope will be available in select retailers and on Nike.com in China and Sweden beginning Jan. 28 and globally on Jan. 31.