Last month, we talked about the hottest shoe trend taking Hollywood by storm—or more specifically the barely there Nudist heel by Stuart Weitzman.
Well, all that red carpet exposure has translated into a massive boost in sales for the shoe maker—and dollars don’t lie. According to Bloomberg, the celeb love for the Nudist sandal resulted in a whopping 25,000 pairs of shoes sold—a major increase from his average sale of about 5,000 to 8,000 per style. Ah, the power of celebrity.
Of course, this didn’t just happen. Weitzman actually created and marketed the shoe specifically for awards season. He offered eight color-ways, stocked up on common celeb shoe sizes, and blanketed celebrity-frequented areas like Rodeo Drive in Beverly Hills with the styles.
But it makes sense. As the article points out, awards shows are more frequent (tell me about it), and the red carpets aren’t as formal as they used to be (ahem, Met Gala rebels), so there’s more leeway with styles. Plus, shoes are just more accessible than a couture gown or security-guard-requiring bling. And, hey, we admit our part in this phenomenon, considering our obsessive red carpet coverage.
And, oh look—Kendall Jenner just wore Nudist sandals at Cannes. Cha-ching!