Ten pairs of sneakers personally customized by Pharrell Williams are set to go on sale this morning at colette in Paris. Each pair, uses the classic white and green colorway as the base, will have a unique hand drawn design executed by Pharrell Williams himself, and will be available in a range of sizes while limited supplies last. Retail Price: €500 – All profits will be donated to One Hand to anOTHER.
“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.” Pharrell Williams
adidas welcomes Pharrell into its family and is looking forward to a long lasting relationship with this extraordinary artist.
“I am truly thrilled to work with Pharrell. He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is adidas.” Dirk Schoenberger, Global Creative Director, adidas Sport Style Division
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