Louis Vuitton Designing a Custom Trunk for the World Cup Trophy Is the Chicest Soccer News, Ever

If you’ve caught yourself swept up in World Cup fever and thought, surely, there was some fashion connection to be had (aside from dressing yourself stylishly to support your team), stop worrying: I’ve found it.

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WWD confirms that, for the second time, Louis Vuitton will design a custom trunk for the FIFA trophy to travel in for its trip to the final game on July 13. With openings on the top and front too, it’s designed for smart trophy removal.

This isn’t the only special trunk floating around either, with news that the company routinely has about 450 special orders per year (and also crafts the case for yachting’s America’s Cup). I love the fashion-sports connection and hope Louis Vuitton continues to be the preeminent designer for sports awards. Who else is hoping for tiny little ring boxes for next year’s Super Bowl winners?

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