By one side models, rigged and coiffed inspired by the traditions of four continents; by the other side Florentine’s Ping Pong Team (Series A), which was performed in spectacular exchanges under the eyes of international fashion buyers in the sixteenth century frescoed hall of the Palazzo Gaddi.
It was a glamorous evening to celebrate fashion and new trends, organized june 18th by Amsterdam Fashion TV and Cris Egger thanks to its strategic synergy with the Chamber of Italian Fashion Buyers. On display at the Fashion Frames – now in its second edition, created by Christine Egger and Manuel Perrotta – the creations of some of the best young emerging fashion designer. Italian and international creations by Karmaloog Design, wedding dresses of Sonia Lupo, Clemsa handbags, shoes Duccio Venturi, My7Ways perfumes of Astrid Beerkens and haute couture creations of Marco Maisto ending with the eye wear of KYME.
Designers and stylists have shown to fashion enthusiasts, journalists, bloggers and members of the jet-set Florentine their creations in a setting inspired by the artistic atmosphere of a casino, with the team work of the IATTC Florence in a party enriched from the refined crushed “atelier” of Giacomo Menici “NINE” and the Tuscan wines of Vignavecchia. On display were sculptures of Christiano Petrucci, that made an art installation using hundreds ping pong balls LED lighted. HM Makeup had a fashion performance, make upping and combing models in styles that recall the beauty of Europe, Asia, India and Africa. The pictures were taken by iTranchese photographers.
After the success of the first edition of turnout in January 2014 Amsterdam Fashion TV decided to become an official partner and sponsor of the event (first in a series of international projects), launching emerging fashion designers especially in the markets of Northern Europe and England. The partnership with the Italian Chamber of Fashion Buyers was represented by Magda Battistella – among those present: the Japanese “United Arrows”, Harvey Nichols, Podium, and Italian (Palermo, Venice, Taormina), interviewed live from Amsterdam Fashion Tv