Gym clothes have steadily been getting chicer and chicer, and now they’ve won a final endorsement: Net-a-Porter is carving out a bigger section on its site for athletic togs called, cheekily, Net-a-Sporter. There will be 37 brands available, compared with the 11 currently listed on its activewear section.
What kind of after-work athletes will be serviced? Anyone, really, with the brands including options for yoga and Pilates but also cardio and swim. No official word on whether the Chanel and Dior couture sneakers will be available, but maybe the gyms of America aren’t ready for that much chicness yet.