Breaking news: science is the new fashion police and it seems to hate our matchy-matchy outfits. Earlier this year, a group of researchers at the University of North Carolina, Duke and Carnegie Mellon decided to find out what is it exactly that makes an outfit ‘fashionable’ in terms of color choices we make.
Now guess what. With a lot of studies, calculations and a total of 239 participants involved, scientist have come to one conclusion: matching colors are just not fashionable. 239 people were asked to rate 30 different color combinations on how ‘fashionable, good, and liked they were’. As it turns out, no one likes the ‘extremes’ in fashion. The participants didn’t respond well to the fully coordinated, color-matching outfits (maybe it makes you seem like you’re trying too hard?), and neither did they like the clashing combinations that were ‘too different’.
And while fashionistas might feel like everything they used to believed in was a big lie, psychologists found the results pretty predictable. Apparently, this something called the Goldilocks Principle suggests that people prefer balanced combinations, and that the ‘maximum fashionableness is achieved by moderate color coordination.’
While it says in the study that “these data suggest a simple answer to the age-old dilemma “what to wear?”, we feel like the results left us with many new questions. As frustrating as it might be, it is up to you to decide whether or not to take notes from science. On one hand, it takes off the pressure of coordinating everything you wear religiously, but on the other…aren’t rules made to be broken?