If your personal shopping history has included more than one stint waiting in line or painfully clicking on a jammed-up website in order to snag something from the latest H&M designer collaboration, well, I’ve got news to share. The retailer is releasing a history of the last 10 years it’s spent working with luxe designers, helping to translate their designs from the runway to the bargain-happy masses.
The book is priced at 9.90 euros and will be available in about 250 stores, reports WWD, as well as online. It includes images and musings from each of the designers it’s worked with, including Lanvin’s Alber Elbaz, Roberto Cavalli, Isabel Marant, Donatella Versace, and, the very first one, Karl Lagerfeld, who comments in the book that “inexpensive is not ‘cheap’ anymore, that’s why the luxury industry has to make an even bigger effort. I think all that is very healthy.”