SÃO PAULO FASHION WEEK WINTER 2015: THE FAMOUS BRAND IÓDICE BRINGS SOCIAL INCLUSION TO THE INMATES

Happened in Brazil last week the 38th edition of the São Paulo Fashion Week, one of the most important fashion weeks in the world who this year had several reasons to celebrate. In addition to putting on the runway the most important and talented designers and brands on the national scene was also celebrating 20 years of successful history.

Among so much talent and creativity a reputable brand caught the attention not only for its bold design, but by concern for social inclusion in Brazil.

Inmates of prisons in the state of Minas Gerais (Brazil), gained prominence not by the crimes committed, but by the beautiful work done for Iódice brand.

Away from the catwalks for two years Iódice brought a collection inspired by Woodabe tribe, originally from Nigeria with pieces that refer to the African universe through the crochet. Twenty pieces made by eight inmates serving sentences that to exceed twenty years were presented.

The idea is part of Project Flor de Lótus, created in 2009 with the goal of teaching techniques from knitting and crochet to inmates of prisons and include them socially beyond to get them out of idleness, occupying their minds healthy and productive way.

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