Could This Be the Reason Kim Kardashian and Kanye West Always Dress Alike?

Imagine this: You walk out of your home wearing an outfit eerily similar to your significant other’s. Are you (A) mortified, (B) fine, but wish it hadn’t happened, or (C) perfectly OK with it? In fact, you did it on purpose! Hollywood couples like Kim and Kanye West and Ian Somerhalder and Nikki Reed seem to be choosing C.— and they aren’t alone.


In a fascinating video from Refinery 29, the site investigates the culture and industry behind matchy-matchy couple-dressing in Korea. We’re talking everything from matching shirts to coordinating underwear! Plus…how they even decide what they’re going to wear every day!

Do you dress like your significant other? Send us photos at so we can share the magic, please!


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