Does Shopping at J.Crew Make You Hungry? There’s a Totally Logical Reason for That

Nail polish colors used to get all the fun names, but clothing is catching up in the cheeky, clever department. J.Crew might even be driving that particular party bus, with names like berry melange, neon papaya, lemon, and melted caramel. The playful naming isn’t just because the company’s exhausted more predictable shades like forest green and burgundy, either…

j-crew-red-cashmere-sweater

“People really respond to food,” Tom Mora, head of women’s design, told Huffington Post. “I’ve never heard a person not feel happy about eating. It’s that emotion or smile on your face. These colors all have distinct smells or tastes to them.”

I mean, he’s right about the idea of eating and meals bringing us joy. The company’s tapped into my subconscious too because if I was offered the choice of a sweater in neon papaya or bright pink, I’d gravitate toward the former.

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