Armani privé boutique opens at London’s Selfridges

Giorgio Armani has opened a dedicated boutique for the Armani Privé line and launch ‘L’Or du Désert’ version of Rose d’Arab at London’s Selfridges. The company claims that customers are about to be offered one-to-one consultations with fragrance experts: “A specialist team of fragrance experts are on hand and through a one-to-one consultation you will embark on a fragrance journey, discovering your signature scent.”

(Photo: Google)


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