Fashion Frames 2015 during Pitti Uomo 87

Following success of previous editions during Pitti Uomo, FASHION FRAMES – Salon of Excellence is taking stage once again on January 13, as of 6 – 8 pm, at the fabulous setting of the Four Seasons Hotel in Florence.

This unique happening, is curated by Cris Egger, its founder, with support of Credem Banca, Edoardo Tranchese of Tranchese Fotografi and HM makeup Italy. The entire event is divided in three segments, focusing men, women and interiors. Newest addition this year will be Salon of Excellence, curated by Alex Dordevic of  DeGorsi Luxury Consulting that will be showcasing some of the finest artisans of bespoke tailoring and shoemaking for gentlemen.

In the spotlight will be a superb neapolitan tailoring house Chiaia that will be presented by its founder Gennaro Annunziata, who will demonstrate his impeccable taste and daring style of tailored garments. CHIAIA will present a full range of garments, all of whom are meticulously handmade. From finest double breasted suits, poplin shirts and cashmere ties, CHIAIA is ready to fill your wardrobe with finest items.

Bocache Salvucci, headed by Gian Luca Bocache and Roberto Salvucci, renowned bespoke shoemakers from Rome, will present entire array of their finest pieces, that have cut like following. From crocodile slip ons in dizzying array of colors, along with sublime brogues and cap-toed models that emanate attention to details and finest execution.

Ladies selection will be spearheaded by famous jeweler Stefan Hafner presenting one of a kind selection of prestigious jewels, necklaces, rings and bracelets, trademarks of this famous jeweler. Extravagant designs that have enchanted the most discerning clients throughout the world will be on display at the prestigious Four Seasons Firenze.

Duccio Venturi is another participant that will make ladies thrilled, with his collection of superbly designed ladies shoes. Their designs are simply addictive, crafted with the finest leathers in extravagant, yet functional, models. Elegance and style are immediately recognizable trademarks of this amazing brand.

Couture gowns of  Michele Gaudiomonte will be a special highlight of the event. Daring combinations of color and form of this designer from picturesque south of Italy are showing the beauty of the olive trees or transparency of the sea. Sublime materiality of his native land materialized a sensation that fashion could synthesize such apparently contrasting elements. His hands painted pieces are truly unique.

Newest segment of Fashion Frames, INTERIORS, will be promoted in the best possible way by Bongio Casa, who for 80 years are creating superbly designed items for interiors. Bongio casa is a big project, ambitious, but at same point start and arrival. A place where “good ideas became reality and they do not remain only a dream”. This is what Alessandra Bongio, third generation, brought to the company: dreams that become new projects and the new projects through an irrepressible enthusiasm, often more like a hurricane than a passion. So, Bongio casa is born to be a distinct sign in the new design.

This year’s emerging designer presented at Fashion Frames is Dejana Momcilovic. She is high profile contemporary women’s designer of Royal Academy of Fine Arts in Antwerp background. Dejana creates unique style that comes from the designers perception of exceptional hand work. This uniqueness is implemented with high quality, natural fabrics, making comfortable feel and ultra-feminine silhouette.

The entire event is held in exclusive partnership with HM Makeup Italy – professional makeup and hairstyle who will be providing our models with the best possible looks, with unique talent they’ve   proven for years, working with the most demanding clients and media stations

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