News of Target’s forthcoming Lilly Pulitzer collection was met with a lot of cheering, and nestled in there with the cheerful dinner plates and bright bathing suits was some more exciting news: Everything (save for one swimsuit) will be offered in plus sizes.
It’s not the first time—the Calypso St. Barth collection included plus-sizing—but this feels especially noteworthy since the store’s range with Altuzarra didn’t and shoppers weren’t too happy, with blogger Chastity Garner publicly calling for a boycott.
“We have heard feedback from our plus-size guests that they are interested in shopping our limited-edition collaborations. We’re excited to offer a wider range of sizes for this collection, and we look forward to seeing how it performs and will continue to evaluate future programs,” a spokesperson told me via email. Plus sizes will be available only online, not in-store.
You can look at that last part as a test of sorts: If the demand is there with the retail dollars to prove it, it’ll be hard for Target to not listen and include plus-size options moving forward. That blogger who called them out about Altuzarra realizes it too, writing on her site after previewing the Lilly collection.
“This collaboration is a huge opportunity for plus-size shoppers to vote with their wallets and show Target you want plus sizes to be included in designer collections. If you love it, then shop it. The opposite is true as well. Don’t vote and we won’t likely be seeing plus sizes included in future collaborations.”