New Premium Tinder Is Charging an Old-People Tax

If the eggplant emoji and 3 a.m. “you horny?” messages weren’t enough to make thirtysomethings feel too old for Tinder, the company just found a new way to drive home the point. Yesterday, Tinder finally rolled out Tinder Plus — the long-awaited “premium” version of the app, which offers unlimited likes, lets users undo mistaken left-swipes, and permits searching beyond your immediate location.

Tinder Plus also offers a tiered pricing system. Bloomberg reports that users in their 20s will pay $9.99 for a monthly subscription, while those 30 and up will be charged $19.99 for the same perks — plus, the clear message that perhaps they should consider Match.com, like all the other single olds.

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