New Premium Tinder Is Charging an Old-People Tax

If the eggplant emoji and 3 a.m. “you horny?” messages weren’t enough to make thirtysomethings feel too old for Tinder, the company just found a new way to drive home the point. Yesterday, Tinder finally rolled out Tinder Plus — the long-awaited “premium” version of the app, which offers unlimited likes, lets users undo mistaken left-swipes, and permits searching beyond your immediate location.

Tinder Plus also offers a tiered pricing system. Bloomberg reports that users in their 20s will pay $9.99 for a monthly subscription, while those 30 and up will be charged $19.99 for the same perks — plus, the clear message that perhaps they should consider Match.com, like all the other single olds.

More from Manuel Perrotta

This Will Be the Next ‘It’ Bag

Months before the Internet was judging his first women’s runway collection, Hedi...
Read More

Leave a Reply