After ending last year with financial numbers that weren’t too hot, J.Crew Group Chairman and Chief Executive Officer Mickey Drexler has said the brand is tweaking things just a little. “This ain’t brain surgery. We are getting back to who we are in a much quicker way,” he told WWD. “The changes are in the stores right now to a degree.”
That means a lot more color, bringing classic items back into the mix, and enlarging the selection of pants on offer. “Very cool classic clothes with a certain evolution of J.Crew style,” Drexler explained. According to the brand, those classics include things like chinos and the Regent blazer (a perfect example of a basic tweaked just enough to feel new). International expansion was also something cited as a future project. “We find J.Crew is an international language,” Drexler said, and I’m tempted to believe it if these snaps of chic Parisian girls styling the brand are any indication.