A|X Armani Exchange’s Fantasy Island

memo-armani-exchange 

The men’s and women’s sportswear brand took over a private beach in Parrot Cay, Turks and Caicos, to shoot its spring advertising campaign, appropriately titled “Island Dwellers.” The ads, which will break in February print magazines as well as online, in stores and outdoors, is designed to evoke “an intense mood of cool sensuality in a tropical paradise.” The cast features Marlon Teixeira, Alejandra Alonso, Miguel Iglesias, Alexander Van Ballaer and Camila Queiroz. It was styled by David Vandewal of Art + Commerce and shot by photographer Matthew Scrivens of JET/MMS.

Tom Jarrold, creative director of JET/MMS, said the concept “focuses on the three A|X brand touch points — provocative imagery, youthful energy and relaxed sophistication. A|X is a sexy brand and these images take you to a fantasy world — an alluring escape that captures the Armani Exchange lifestyle.”

[Source: WWD]

Written By
More from Liliana

Tribute to Madonna by Gaetano Perrone

  On the occasion of the arrival in Italy of Madonna’s MDNA...
Read More

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.