Big news for Net-a-Porter: The luxury e-commerce site has announced a merger with online retailer Yoox, creating a super-mega heavyweight (they have combined net revenues of $1.41 billion per WWD). The resulting company will be called Yoox Net-a-Porter Group, and information released this morning details six unique digital storefronts (net-a-porter.com, mrporter.com, and theoutnet.com from Net-a-Porter; thecorner.com, shoescribe.com, and yoox.com from Yoox), making it appear that as shoppers, we’ll continue to navigate to various dot-coms, not one combined destination.
“Today we open the doors to the world’s biggest luxury fashion store,” Net-a-Porter founder and executive chairman Natalie Massenet said in a statement. “Together with our world-class teams in technology, logistics, content, and commerce we are redefining the fashion media and retail landscape. The best way to predict the future of fashion is to create it.”
I know that right now, in 2015, there’s nothing so crazy about browsing, clicking, and buying a $5,000 handbag online (I mean, the price tag is still kinda crazy, but no one bats an eyelash at products that pricey actually being available to shop virtually). Net-a-Porter and Natalie are really the ones responsible for that.
“Natalie started to sell online when many people didn’t even know how to use a computer,” Diane von Furstenberg said about Natalie when she was named a Glamour Woman of the Year in 2013. Net-a-Porter was only the beginning too, with the group branching out to include luxe fashion for him (Mr. Porter) and what kinda feels like the world’s best online sample sale (The Outnet).
“Success begins at that magical moment when you declare to yourself, your friends, and the universe that you believe you can do something different,” she told us. Net-a-Porter was started in 1999.