As other sectors, from music to transport, are being radically reshaped by technology-driven innovation, fashion remains a laggard. The fashion industry fetishises technology as if it were a seasonal trend, not an ongoing revolution. Technology is changing everything, from product development to manufacturing to logistics to human resources to sales. Still, most fashion companies relegate technology to a subset of their marketing and sales departments, treating it as a side-project rather than integrating technology into core business thinking. Is fashion missing the technology revolution?