PERFECTO JACKET AND ITS TRAJECTORY TO THE FASHION UNIVERSE

Icon of rebellion the jacket “Perfecto” conquered the fashion world in the 50s. Reference of bikers and synonymous with “rock n roll”, before coming to the fashion world, the most popular jacket in the world brings a story that until then had no relation to the fashion universe.

The model “Perfecto” was developed in 1928 by Irving Schott, American son of Russian immigrants, along with his brother Jack Schott, he opened the company called Schott NYC, brand specializing in durable clothes resistant to rain and wind. The leather piece was developed at the request of Harley Davidson motorcycle maker, ceasing to be a protective piece to become synonymous with adventure.

The jacket “Perfecto” is an expression of the desire to transform society, coming from the young people born in the post-war called “Baby Boomers”. At this time the piece begins to have influence in the fashion world where the world stopped copy the couture and began to get inspiration on what was happening on the streets, young people began to influence and even dictate trends.

We cannot fail to mention the cinema as great propellant of popularization of the model “Perfecto”, in the skin of Marlon Brando in “The Wild One” and also in the skin of unforgettable rebel James Dean in “Rebel Without a Cause”.

In the 70s and 80s the model continued impacting associated to the counterculture as part of the “Punk” movement, inevitably turning into uniform of bands like Ramones, Blondie and Sex Pistols.

Currently the jacket “Perfecto” which at first was for men, conquered space in women’s closets and became an object of desire, Currently the jacket “Perfecto” which at first was for men, conquered space in women’s closets and became an object of desire, experiencing transformation every season. Colored, with tacks or custom, are always welcome to let any production with a younger and modern touch.

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