Tulle Skirts In, String Bikinis Out? Yes, According to Google

What was the last fashion trend you searched for on Google?

solange-nikki-reed-sjp-collageSolange Knowles piqued interest in white jumpsuits after her wedding last year, Kale sweatshirts have been popularized by celebs such as Nikki Reed and Beyoncé, and Carrie Bradshaw’s famous tulle skirts are still being searched for this spring on Google.

Could it be palazzo pants or perhaps the Kale sweatshirt? Quite possibly so. According to the search giant’s first-ever Fashion Trends for Spring Report, as Told by Google Data, here’s what people are searching for right now:

  • Neoprene swimsuit
  • Emoji shirt
  • Jogger pants
  • Kale sweatshirt
  • High neck bikini top
  • Midi skirt
  • Tulle skirt
  • Waist trainer
  • White jumpsuit
  • Romper
  • Palazzo pants
  • High-waisted bikini

And these are on the search decline:

  • Normcore fashion
  • One-shoulder dresses
  • String bikini
  • Vintage clothing
  • Skinny jeans
  • Scarf vest
  • Zoo jeans

While we never bought into zoo jeans (that is jeans customer distressed by actual lions, um…) or scarf vests (too risky if the knot fails you), it’s fascinating that people have stopped seeking out style classics, such as skinny jeans and string bikinis.

Even more fascinating? Where the trends stem from. The search trend for tulle skirts started on the West Coast and increased in search traffic by 34 percent from January 2014 to January 2015. Furthermore, searchers aren’t just looking to buy; they want to find out how to make their own tulle skirts.

Midi skirts have seen nine times the search growth over the past three years, beginning in the U.K. in 2013, and then spreading across the globe. As one would expect, most searchers are looking for styling ideas.

According to the New York Times story on the report, Google’s fashion and luxury team is partnering with retailers and designers to use the numbers to inform their store buys and upcoming trends. “We’re interested in being powerful digital consultants for our brands, not just somebody they can talk to about what ads they can buy online,” Google’s head of fashion and luxury, Lisa Green, told The Times. “They can say, ‘Google has identified this as a trend, and we have six weeks to get this out on the racks.’ ”

In other words, they’re saying you could cause the next big runway trend. Now that is pretty awesome!




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