English National Ballet Vivienne Westwood Campaign

526569_10151520263950555_2129150944_n

English National Ballet has launched a campaign to re-brand itself  joining forces with Vivienne Westwood, who has provided clothes for the campaign pictures.

603976_10151520263940555_259959647_n

“I am thrilled that Vivienne Westwood has agreed to let us use her clothes in our first campaign,” said Tamara Rojo, English National Ballet’s Artistic Director, “It’s a dream come true to be able to collaborate with someone of such stature.  Her designs capture the creativity and ambition of our dancers who, in turn, add drama and movement to the clothes.”

westwoodembed2_2454878a

As Tom Sharp, creative director of The Beautiful Meme, who directed the idea, explains: “It is about taking dancers out of tutus and moving away from convention nal backstage images to show the intensity, creativity and hot bodies of the dancers.”

Photos: © Guy Farrow

Written By
More from Liliana

Salman’s muse Mahek Chahal turns fashion designer

Bollywood actress Mahek Chahal turns fashion designer.
Read More

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.