The Secret American Eagle Brand You’ve Definitely Never Heard Of

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As overinformed and TMI’ed as we all are, it’s always a little bit mind-blowing when you realize there’s a secret something out there you haven’t heard of. Such is the case for American Eagle’s brand-new line of easy, comfy basics, under the name Don’t Ask Why. Pieces include tanks, tees, pants, and dresses, starting at $20. Oh, and it’s all one-size-fits-most.

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The fits-all approach is an interesting one, since, without a doubt, there’s a large range of bodies out there (and all are beautiful). Notes about the collection speak of “over- and under-size silhouettes,” which is something you see often with wide-range sizing since those are the cuts that will accommodate most. What might look like a billowy, stolen-from-the-guys top on a petite figure could fit like a traditional tee on a taller, bustier woman.

“We designed in one size to increase our speed to market in emerging silhouettes and fabrications,” American Eagle Outfitters global brand president Chad Kessler told us of the made-in-Italy pieces. “It’s a fully realized brand experience for our customers outside of American Eagle stores and introduces a new way to shop.”

A physical pop-up shop is coming to New York City’s SoHo this summer, opening next Thursday and sticking around through mid-August.



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