The Coolest ’80s Jeans Are Back (With Sarah Jessica Parker!)

The denim It brand of the ’80s is preparing to stage a comeback. As of yesterday, Jordache is offering shoppers a new luxe range that captures the sexy vibe it was known for after its original 1978 launch. Sarah Jessica Parker stars in the new campaign, reports WWD.

sarah-jessica-parker-jordache-jeans-campaign

The brand has, more recently, been available at Walmart, but the new collection (Jordache Look) is a price point above—styles will range from skinnies to mom jeans to cutoffs and will be priced between $89 and $149 (they’re only being sold online). Vintage styles will also be making an appearance on the brand’s site—the pieces will be reworked and are going for between $300 to $500.

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