It’s no secret that J.Crew loyalists have been miffed with the brand over the past year: According to Business Insider, the company’s sales fell 5 percent compared with the same period last year—a result of missing the mark with consumers in key categories such as knits and shoes.
Apparently, the brand is taking some serious steps to resolve the issue, meaning you’ll likely see an all-new look at the brand in the coming months. WWD confirms that J.Crew has eliminated 175 jobs from its corporate offices, including head of women’s design Tom Mora. He’ll be replaced by sister-brand Madewell’s current head of design, Somsack Sikhounmuong—a visionary who’s become a style icon and media darling in his own right.
“We are making meaningful and strategic changes across our organization to better position us for future growth. While many of these decisions were difficult, they are necessary,” J.Crew CEO Mickey Drexler said in a statement. “With Somsack in his new role, we will continue to focus on making critical improvements to our J.Crew women’s assortment including fit, design aesthetic, and styling. We know what needs to be done and while many of these initiatives take time, we have a committed team in place to make it happen.”
Are you excited to hear about the shake-ups at J.Crew?