Would You Pay $3,074 for a Bra? Here Are 8 That Might Give You Sticker Shock

Talk about sticker shock: a goose-feather bra from La Perla’s new couture range will retail for $3,074 according to The Wall Street Journal. Sure, it’s chump change compared with Victoria’s Secret $2 million Fantasy Bra, but still. Whoa.


A feather bra from La Perla’s couture runway show.

Curious about what other kind of sexy underpinnings you could buy with a lot of cash, we did some shopping research and turned up the following.

La Perla embroidered tulle and neoprene bra, $1,460, net-a-porter.com

Agent Provocateur Soiree Zarrinia metallic beaded lace underwire bra, $1,190, net-a-porter.com


Saint Laurent stretch-silk georgette soft-cup triangle bra, $690, net-a-porter.com


Dolce & Gabbana crepe de chine and lace balconette bra, $525, barneys.com


Kiki de Montparnasse Muse corsette bra, $425, kikidm.com


Victoria’s Secret Designer Collection unlined lace demi bra, $258, victoriassecret.com


And it doesn’t quite fit in with the others, but here’s an ultra-expensive sports bra from Lucas High, ringing in at $235.


As for the question you’re probably thinking—Yeah, but does anyone buy these?—we’ve got an answer. Per CNBC, the $2.5 million Victoria’s Secret bra from 2012 did, indeed, find a private home.

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