Alternative Set is the program of temporary events and installations in special places on the Fortezza da Basso grounds that are staged by a select number of designers. These events are not held at the stands, but at the key intersections on the Pitti Uomo map. As always, they will test new and different communications and promotional methods that are fast, incisive and able to surprise. The names at this edition are: Jimi Roos + D.A.T.E., Mauna Kea, motherSon by SeeMe, and Norwegian Rain’s T-Michael with Ralph Vaessen. The first of these special site-specific events dedicated to this edition’s theme will be That’s PITTICOLOR! Opening Performance, curated by Angelo Figus.