Emily Schuman, the creator and life-envy-inducing blogger behind Cupcakes and Cashmere, has officially thrown her hat into the fashion designer ring.
She revealed today in a blog post on her site that she’s launching a 40-piece collection on July 6, which will debut exclusively at Nordstrom and ShopBop. As Schuman writes, the West Coast serves as a major point of inspiration for the collection:
“Over the past 18 months, we’ve been working on our biggest project to date, one that reflects the true soul of the site and shows the evolution of the brand. On July 6, we’re launching a Cupcakes and Cashmere clothing line, selling exclusively at Nordstrom and ShopBop. The inspiration behind the fall 2015 line is centered around three thematic locations: Los Angeles (edgy, urban), San Francisco (preppy, polished), and Malibu (relaxed, trendy). We developed a line that can be mixed and matched with anything in your closet, focused on quality tailoring and materials, while hitting an affordable price point. It turned out better than I ever imagined.”