Aesop’s seventh Parisian store, created by the brand’s in-house Design Department, opened recently on rue Condorcet in the 9th arrondissement. The street is named for the Marquis de Condorcet, a progressive 18th-century intellectual whose writings on issues of sociopolitical reform remain startlingly relevant.
The 44-square metre space, which houses a retail floor and e-commerce area, was last refurbished in the 1970s. The simple tiled floor and metal façade of this time were key influences in its reimagining – encouraging a preference for raw textures and a warm, earthy palette. Pierre Chareau’s Maison de Verre was another primary reference, for an understated approach to form and materials.
An emphasis on rectilinear composition throughout the store’s interior stems from the 1920s; it is expressed across three main datum lines and in meticulously proportioned fittings. Materiality is uncomplicated and unembellished: raw metal is used for floor-to-ceiling display shelves; timber surfaces are finished with a walnut stain and matte-waxed; and the central point-of-sale and e-commerce unit are covered in Travertine. Contrasting accents include a large metal sink and metal cabinets powder-coated in pink, an Aulenti Quadrifoglio table lamp and a Pierre Paulin chair – which introduce warm tones and subtle curvilinear elements. The whole is an adroit blend of aesthetic references from two decades, balanced in exquisite tension.
Clients can explore and select from a complete range of skin, hair and body care products, distinguished by botanical and laboratory-generated ingredients of the highest quality. The store’s trained consultants are able to offer advice about products best suited to individual needs.
Aesop was founded in Melbourne in 1987 and today offers its superlative formulations in signature stores around the world. As the company evolves, meticulously considered design remains paramount to the creation of each space.
65 rue Condorcet
Human life is not a struggle in which rivals contend for prizes’. Marquis de Condorcet