For her latest fashion coup, Gigi Hadid had to leave little sister Bella at home: The star nabbed Topshop’s fall 2015 campaign totally solo.
The company release containing the announcement had an interesting qualifier, pointing to both Gigi’s personal style and her online presence as key reasons she was the ideal fit for this season. We’ve discussed the power of the follower count as becoming increasingly important, and this feels like proof it’s definitely important.
It’s the latest in a string of accomplishments for Gigi. Professionally, her first pics for Victoria’s Secret Pink just landed, and she and Bella were included in Balmain’s sister-friendly fall campaign (they were probably used to posing together post-V magazine cover). Work aside, it looks like she’s built a super-supportive group of girlfriends too. Her Bad Blood cameo proved she’s a card-carrying member of Taylor Swift’s girl squad.