Hurrah! Tory Burch’s just-launched Torysport is here and ready to get sweating. The designer’s been working on the range for two years and is firm proof that athleisure is here to stay…though you won’t hear her using that exact term.
“We did a concept of ‘coming and going,’ which is our version of athleisure. It’s how we think women are dressing, and we wanted to give them some options to go to yoga and then pull on a skirt and go out to lunch,” Burch told us, referencing the striped below-the-knee skirt she was wearing as a perfect transitional piece. “Women are wearing leggings all day so we wanted to give them options. You could wear this over leggings.”
It was paramount for Burch and co. that Torysport be seen as a separate entity, not just a diffusion brand or lower-priced sister to her main line. You won’t find the pieces in her Tory Burch boutiques or on the same website; instead, customers can browse Torysport.com. Beyond the currently popped pop-up, a bricks-and-mortar will open in Manhattan in March.
“We intentionally kept this very separate. It’s a different branding, a different concept. We wanted it never to be a second line, but always be a peer-of,” she explained. “I thought about how in our [Tory Burch] brand we look through a luxury lens and then take it down from a price-point perspective. For this, we’re taking sportswear up and making it a bit more premiere.”
Torysport convertible track pants, $135, and track jacket, $165
To wit, there’s a separate team of designers, all brought in for the task rather than poached from other departments. Everything came together beautifully too, with the pop-up housing the entire range. There’s something for everyone, with rash guards, golf pants, the world’s cutest tennis dress, and a seam-sealed windbreaker that’s as practical as any from sporting brands, yet sleek enough to look totally fine with skinny jeans and ballet flats. “We spent as much time on the inside of the product as we did on the outside,” she added.
The biggest difference between Torysport and the other athleisure brands currently on the market is that she addresses the desire of a woman who might want to look sporty (and come from a workout) without actually wearing her leggings and sneakers. Well-cut wide-leg pants and super soft cashmere sweaters are available, all perfect for pulling over yoga or Pilates togs. And you need not feel forced to wear your sneakers the rest of the day if it’s just not your thing: the collection also includes a few killer gym bags.
Torysport convertible blazer, $350, and bucket bag, $295
The site is divided into categories that you’d expect from a workout brand (sports bras, leggings), plus some you won’t (dresses and skirts, sweater). It all comes together for a pretty full picture, and, should you not be the fitness type, Burch has a pretty stellar idea for how you can still be a shopper.
“What do you wear to an airport? A good-looking tracksuit is really chic and you’re super comfortable.”
Lesson heard, nice and clear.
Torysport poplin shirt, $195, and skirt, $225
Torysport all-weather jacket, $325