MARCELL VON BERLIN: Progressive, Innovative, Provocative

At the young age of 17, Marcell left home to attend the prestigious Parsons School in New York where he gained experience with brands like Michael Kors and Donna Karan, and worked for luxurious boutique brands like Cacharel, D & G and Alexander Mc-Queen. Five years ago he launched his own brand in Berlin, Marcell von Berlin with Atelier Haute Couture.

Atelier Haute Couture, Marcell’s brand in Berlin, can be described as extravagant & visionary; the “House of Marcell von Berlin,” is where the designer’s unique made-to-measure designs are created. The striking red carpet designs incorporate luxury style and class, and have been worn at the Golden Globes Awards, and the GQ Awards, and even during the Fashion Police Show in New York. An iconic moment was at the Festival of Cannes 2017, in which both Jermaine Jackson and his girlfriend Maday Velásquez both wore designs of Marcell von Berlin.

 

SS17 Lookbook

 

Always seeking for the perfect contrast between extrem feminity and a unisex sportswear aesthetics with geometrical patterns. Technical and innovative materials complete the overall marcell von berlin look. Modern luxury womenswear with a little ironic twist.

 

SS17 Lookbook

 

Fortunately for The Netherlands, Marcell von Berlin is now here! And he has brought his newest concept; create-to-buy-now. It is a mix of avant garde, luxurious materials and the hottest trends in streetwear, AKA street couture.

 

Create-to-buy-now Lookbook

 

The create-to-buy-now distinguishes from the classic model of ordering orders up to one year in advance – Marcell does not work with standard seasons. Every collection that comes out can be ordered immediately. And if the collection is on, Marcell von Berlin’s team can at any time create the “House of Marcell von Berlin” designs. For example, on-trend designs are available throughout the year. A mini-revolution in the field of shop-floor delivery.

 

Create-to-buy-now Lookbook

 

Create-to-buy-now Lookbook

 

So, if you didn’t know – now you do! Keep an eye on the street scene in the near future. Marcell von Berlin. Remember the name.

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