Babypink launched under a flood of pink lighting in May this year; the love child of big sister flagship store, Pink Ink. Pink Ink’s inner city store has been the premier destination for designer fashion in Canberra, Australia since 2003.
Representing brands from across the globe as well as local designers, we curate a collection each season that is fashion-forward and stylish. High-end brands hang alongside wardrobe essentials to complete the look and you’ll find Pink’s team of trained stylists will help you create outfits and wardrobes to suit any need, styled for any event.
Owner of both Pink stores, Jane Pettersen, is always looking for ways to innovate and create unique shopping experiences. The location of the newest store, Babypink, was a “space that is hidden, urban and ready for reinvention.” Babypink is best described as a curated selection of profile brands, one off pieces, and a focus on luxury weekend wear.
The store is split with a pale pink area and a grey/ concrete zone. An industrial feel softened by the baby pink, the velvet fittings and counter and the textures of the clothing. The amazing furs from Mode and Affaire have been much loved this A/W Collection. This was launched in a trunk show on the night of Babypink’s opening party. Cashmere and denim also feature strongly in the store. The look, feel and products are matched to the Babypink customer; slightly younger than Pink Ink, the garments are less embellished and with cleaner lines.
Both stores always have exciting collections and brands coming in, Babypink is about to launch MCQ by Alexander McQueen and IRO, a French brand. You can keep up to date with Pink Ink and Babypink via pinkinkboutique.com.au and instagram: @babypinkboutique / @pinkinkboutiquecanberra