The Stureplan Billions Collection

Fan of the series Billions? Then this new jewellery brand is for you. Inspiring themselves from the impeccable style and jewellery the actors wear, creatives decided to create a luxury brand. It is a drama series based in New York following the lives of famous hedge-fund kings who get caught up in criminal cases.

The designers then wanted to mix the very high-end aspect of the series with the chic and cool quarter of Stockholm, Stureplan. Stureplan is the new Wall Street in New York. It is where rich and famous Swedish as well as international celebrities, bloggers and business people meet and build empires. There are many luxurious bars and restaurants that even the young members of the Swedish Royal Family spend time at. Which is why they named it, “The Stureplan Billions collection”. The brand will be available to shop in exclusive stores around the world. Their lookbook also available on the website: https://www.areyouswedish.com/pages/the-stureplan-billions-collection

The message the brand wants to communicate is that the jewellery will make you aim high and feed you inspiration. They want you to think anything is possible just by looking at your jewellery. The pieces are gold and all have a symbol which is very on trend. These bracelets or necklaces will add that extra touch you were missing to your summery look. Our personal favourite is the “Merci” bracelet. We definitively think “The Stureplan Billions collection” is a must-have this summer.

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